Why Your Complacency Is Costing You Money
Think for a second about your favorite places to shop. What makes you shop there? Are you satisfied with the value that you’re getting every time you visit? Do you think that it would be better somewhere else?
Sure, we all have our favorite places to shop. Just as all of us have had bad experiences with business we’ve also had equally good experiences with businesses. But what about that last question? Have you ever thought about the other places that you might get a better value?
I can remember my first real world experience with a business I was satisfied with. It was my first semester of college and I needed a new pair of shoes. At the time, I didn’t have a job, and I wasn’t enthusiastic about spending $50 on a new pair of shoes. But they were needed.
I ended up doing a little bit of research and didn’t find much help. The cheapest pair I found was around $40.
However, a little later that day I took a trip to Wal-Mart to buy a birthday card for a former girlfriend. I decided to take a look at the shoes and see what I could find. I ended up finding a pair of shoes for $15, which I quickly bought. Ever since then, I’ve shopped Wal-Mart for the best prices.
But here’s the problem. I have no idea how much money I’m saving. In fact, I don’t even know if I’m saving money in the first place. I’ve just been trusting that Wal Mart will give me the best value every time I go there.
Maybe that’s a problem for you as well. How sure are you that you’re saving money? Maybe you’re doing the same thing I am where you go where you believe you’re getting the best value. But maybe it’s worth it to look around a little and see what you’ve been missing.